The ad is title is Eye on Style and it shows people aspiring to accomplish their goals,. Each has a a style of eyeglasses that suits them. In class it was decided that this was not a good campaign add becuz they don't have the same feel, even though the layout and color tones are the same, and text is also treated the same.
2 comments:
Jeannie!!! Does that campaign look fake to you? The celebrities look so perfect, like they wouldn't really wear that stuff to work... well not for the ballerina... lol. I love that blue color tho!
I dunno, it didn't seem to me like a bad campaign. Maybe not creative but I felt many of the elements were the same.
The thing I don't like about eye glass ads is the glasses never seem to fit the person. Not just in these but the ones on TV too.
I always thought it was a good ad for their 30 day change-your-mind-return policy, or whatever it is. I see it and say 'she should return those and get different glasses.'
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