This is an ad from the Drug Partnership. The image is very powerful and the words are even more powerful. It shows a teenagers being handed a joint and in the far grounds -- the results. The audience for this ad are parents. Very effective cause and effect because it shows the cause and effect, which is rare. Cause: Marijuana, effect: Not a good life if you accept take the joint.
1 comment:
I like this campaign, it is effect and straight to the point. I love the bottom picture with the kid being handed the joint... that is exactly what it would like too. The blurry effect is a nice visual digital effect too.
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