Estee Lauder ad is interesting and appealing because traditionally Estee Lauder did not sell products for women of color. This ad uses ao beautiful black and white women that have the same build, hair style, eyebrows and facial features. They look alike and are both wearing Estee Lauder makeup. The compare/contrast design strategy is very effective. Hence, the writing promotes everything women are looking for in makeup. The ad reads "Flawless with true staying power. Now the flawless look you see in the morning is the look you keep all day". The last line of the ad reads, Now in 20 shades. I believe this is a very discreet way to let women of color know that Estee Lauder can accommodate you, so check us out now.
No comments:
Post a Comment