Show and Tell - Campaign- Lenscrafters Ad

The ad is title is Eye on Style and it shows people aspiring  to accomplish their goals,. Each has a a style of eyeglasses that suits them.  In class it was decided that this was not a good campaign add becuz they don't have the same feel, even though the layout and color tones are the same, and text is also treated the same.  

Another Good Cause & Effect Ad

This is an ad from the Drug Partnership.  The image is very powerful and the words are even more powerful.  It shows a teenagers being handed a joint and in the far grounds -- the results.  The audience for this ad are parents.  Very effective cause and effect because it shows the cause and effect, which is rare. Cause: Marijuana, effect: Not a good life if you accept take the joint.

Cause and Effect - Another Nice Ad Found - Estee Lauder

Estee Lauder ad is interesting and appealing because traditionally Estee Lauder did not sell products for women of color. This ad uses ao beautiful black and white women that have the same build, hair style, eyebrows and facial features.  They look alike and are both wearing Estee Lauder makeup. The compare/contrast design strategy is very effective.  Hence, the writing promotes everything women are looking for in makeup.  The ad reads "Flawless with true staying power.  Now the flawless look you see in the morning is the look you keep all day".  The last line of the ad reads, Now in 20 shades.  I believe this is a very discreet way to let women of color know that Estee Lauder can accommodate you, so check us out now.

Cause and Effect - Missing and Exploited Children

I thought this ad was very effective for the audience and message it is trying to convey.  You immediately know it's about children because of the signs.  The ad is in black and white but very effective in conveying its message visual and literally.

Show and Tell: Pistachios

This is my second example of cause and effect ad.  The ad promotes the health benefits of eating just one cup of Pistachios daily. They are low in saturated fat and cholesterol and may reduce the risks of heart disease.

Show and Tell: Cause and Effect Ad - Orange Juice

This was my Show and Tell piece for class.  The ad reiterates that if you drink "Healthy Heart Orange Juice" you will surely being doing your heart a favor.  The O.J. is a heart healthy alternative that provides six  nutrients that are beneficial to your cardiovascular health.  The ad plays on the health and nutritional value of the juice, and encourages you to get moving.  Nice graphic to help you get the picture. 

Project 2: Images: Profile

Sorry this photo is sideways but I thought it was worth sharing.  This is Jim Cheevers in 1976 with the Secretary of the Navy Midendorff. Midendorff was visiting the USNA Museum viewing the ship model collection. 

Six Word Bites

Loves Candy Must Brush Teeth Often

Husband Knows When Sleep Don't Wake!

Project Two - Cheevers Overseas Body of John Paul Jones

This is an article that was published in the Evening Capital on June 4, 1980.  During the interview, Jim Cheevers shares with me that the reporter thought there was a resemblance between him and the portrait so he posed him next to the picture.  Actually, looking closely they have very similar features.  The article talks about Cheevers as curator who oversees the portrait and body of John Paul Jones, naval hero.  

Profile - Project Two

Project Two - Profile was a very hard task.  I had the most interesting interview with the Curator at the United States Naval Academy.  I took advice of the interview tips and listened alot.  His memory and knowlege of Naval history is unbelievable.  He never talks about an person, place or thing without running off the dates and battle or ships involved.  He was truly an amazing source to interview.  When I finished with the interview I had more than 2,000 words that had to be cut down to 250.  Now, that was a task. Below is the first rough draft BEFORE it was cut down to 250 words.

Show and Tell - Cause and Effect

My second show and tell was an article about Randy Jackson and represents cause and effect rhetorical approach. The article showed you a personal side of Randy, it told of his trial and tribulations with the diabetes, and the things he has had to do to live healthy with diabetes.

Randy Jackson talks about what he had to do to get his diabetes under control.  It's a good example of cause and effect.  The article focus on effect and ways to control diabetes.

Newsweek Article

This article was a good example of voice, resonance.  It talks about the tsunami and the people.  The pictures help to tell the story and show the magnitude of the tsunami.  The headlines and pictures work together well, the voice is one of knowledge and sorrow.  The story and words pull you in, they are both picturesque and descriptive. The pictures say a thousand words and go along well with the story.  They show how indiscriminate the tsunami was.  It devastated the old, young, poor and rich.  The pictures show sorrow and  devastation.