When we were doing Campaign show and tell in class, I did one on Lenscrafters and it was decided that it wasn't a good campaign. Well, I started looking and checking out campaigns and here was a one of the better one that I found. The color treatment is the same, kind of dark and mystical, and the campaign plays off the words queen for Cover Girl's Queen Collection. One one page, you have Queen Latifah all made up looking like a queen. On the flip side, there is a lady that make up looks as good as a queen, and her statement connects to the overall queen theme. Cover Girl also went a step further by creating a web address that fit the campaign, everywomanisaqueen.com. I think the two ads look like they belong together, placement, color tones, and similar feel.
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